Audio advertising: Features of the format and benefits of use

Today you can hear the audio advertising in stores, shopping malls and even on the street, it is very popular because it is an effective tool for business promotion. The law does not prohibit the use of audio advertising on the street, you can not distribute it only with the help of vehicles.

What types of audio advertising?

There are several types of audio advertising for placement on various sites:

• Informational. This format allows you to inform the listener about the benefits of a certain product or service.
• Playful. This is a creative option, which involves the use of non-standard scenarios, playing out skits with participation of several people.
• Image. It is used to promote well-known brands.
• Vocal. In this case, the main place is taken by a well-known melody, to which the necessary sales text.

In each case, you need to use the optimal format for audio advertising, which will help to convey all the necessary information to listeners most effectively.

Pros and cons of audio advertising

Audio advertising has the following advantages:

• High quality advertising. To create audio advertising is always created an excellent selling text with musical accompaniment. This will help to consolidate the positive spirit, to create a pleasant association with the listener. And if you create an original catchy text, it will stay in the memory of each listener for a long time.
• 100% completion of listening. The advantage of audio advertising is that it is very short, so 100% of the audience will listen to it to the end.
• Choosing your target audience. You can place audio ads in certain stores or on sites where there is the target audience of the company.
• Low cost of producing audio advertising. This will be much cheaper than to run ads on television and in the press.
• High efficiency. With the help of an announcer and a popular track can create a great effect from any advertising.

The disadvantages of audio advertising is the need for its careful preparation, so in this case it is important to seek help from professionals.

Our sound recording studio YeaSayer offers to record high-quality audio commercials. We have a great experience and can successfully implement any idea of the client.